{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-ban-brass-brighten-blonde-33-8-oz","title":"Paul Mitchell Platinum Blonde Violet Shampoo – Ban Brass, Brighten Blonde (33.8 oz)","description":"\u003ch2\u003eShine brighter, banish brass, and nourish your blonde\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a violet-tinted formula designed for light to medium blonde, silver, gray, or white hair. It targets warm undertones while delivering moisture to help strands stay flexible and easy to manage. The result is a cooler, more vibrant base without sacrificing fullness or movement.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrass reduction that helps neutralize yellow or orange tones\u003c\/li\u003e\n  \u003cli\u003eBrightens cool-toned highlights for lighter, more even color\u003c\/li\u003e\n  \u003cli\u003eMoisturizes to reduce dryness and help keep hair soft\u003c\/li\u003e\n  \u003cli\u003eSoftens strands for improved manageability and ease of styling\u003c\/li\u003e\n  \u003cli\u003eGentle enough for weekly use, with a formula that fits into regular routines\u003c\/li\u003e\n  \u003cli\u003eRefreshing cucumber melon fragrance adds a clean, uplifting wash experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it fits into real life\u003c\/h3\u003e\n\u003cp\u003eFor many who color or naturally wear light blondes, silver, gray, or white hues tend to reveal brass over time. This violet shampoo offers a subtle toning option that can help maintain cooler, brighter tones between salon visits, while keeping hair feeling hydrated rather than dry or dull. The lightweight formula is designed to move with your hair, helping it look lively and nourished after washing.\u003c\/p\u003e\n\u003ch3\u003eUsage ideas and routine tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, massage a generous amount through mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to achieve desired toning, then rinse well\u003c\/li\u003e\n  \u003cli\u003eCondition as usual to seal in moisture and maintain softness\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on brass level and personal preference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFragrance, sustainability, and brand values\u003c\/h3\u003e\n\u003cp\u003eThe cucumber melon scent offers a fresh, balanced aroma that isn’t overpowering. Paul Mitchell is committed to reducing environmental impact, incorporating post-consumer recycled materials into packaging and designing for recyclability where possible. These efforts align with a broader goal of supporting professional beauty ecosystems, including JPMS salons.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with light to medium blonde, silver, gray, or white hair who wants to keep cool tones and maintain softness between color visits. It’s a versatile addition to a color-care routine that values both performance and everyday usability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for daily use or weekly use only?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for weekly use and can fit into a regular routine depending on your brass level and hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it brighten my light blonde or silver tones without drying hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the violet tint helps neutralize brass while added moisture keeps hair soft and more manageable.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53046359589180,"sku":"B002WZPDMG","price":64.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/paul-mitchell-platinum-blonde-violet-shampoo-bottle.jpg?v=1778442074","url":"https:\/\/oseilabeauty.com\/products\/paul-mitchell-platinum-blonde-violet-shampoo-ban-brass-brighten-blonde-33-8-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}