{"product_id":"paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair","title":"Paul Mitchell Forever Blonde Shampoo – Repairs \u0026 Deep Hydration for Bleached Hair","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free cleanser designed for bleached and lightened hair. It cleanses gently while delivering nourishment to help maintain lighter, brighter tones without weighing hair down.\u003c\/p\u003e\u003ch3\u003eWho is it for?\u003c\/h3\u003e\u003cp\u003ePerfect for bleached or lightened blond hair that needs a tender cleanse with nourishing care. The formula is vegan-friendly and avoids harsh sulfates.\u003c\/p\u003e\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free formula (no SLS, SLES, or ALS) for gentler cleansing\u003c\/li\u003e\n\u003cli\u003eVegan KerActive protein with a botanical blend to nourish strands\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking light, bright, and healthier\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBenefits you may notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses while helping to repair and protect bleached textures\u003c\/li\u003e\n\u003cli\u003eBrightens blond tones for a luminous, salon-like appearance\u003c\/li\u003e\n\u003cli\u003eRefreshing cucumber fragrance with fruity notes enhances the wash experience\u003c\/li\u003e\n\u003cli\u003eEco-conscious packaging uses post-consumer recycled materials to reduce environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHow to use: Apply to wet hair, lather, rinse, and repeat if desired. For best results, follow with Forever Blonde Conditioner and style as usual.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan KerActive protein provides amino acids to support hair structure\u003c\/li\u003e\n\u003cli\u003eA botanical blend nourishes without heaviness\u003c\/li\u003e\n\u003cli\u003eFragrance features cucumber with fruity notes for a revitalizing wash\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eEnvironmental commitment\u003c\/h3\u003e\u003cp\u003eThe brand uses packaging made with post-consumer recycled materials where possible: bottles and jars in retail sizes are 50% PCR, tubes are 25% PCR. Pumps and some caps may use virgin materials; check local requirements for recycling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Paul Mitchell Forever Blonde Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this shampoo is sulfate-free, without SLS, SLES, or ALS, for gentle cleansing of bleached or lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of Forever Blonde Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It nourishes with vegan KerActive and botanicals, helps brighten lightened hair, and uses eco-friendly PCR packaging.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53053482598716,"sku":"B0F9BDZ411","price":38.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/paul-mitchell-forever-blonde-shampoo-bottle-front_959ce12a-5e1b-414b-bd89-cb7cb4f3eaaa.jpg?v=1778647432","url":"https:\/\/oseilabeauty.com\/products\/paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair","provider":"Oseila Beauty","version":"1.0","type":"link"}