{"product_id":"paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair-33-8-fl-oz","title":"Paul Mitchell Forever Blonde Shampoo – Repairs \u0026 Deep Hydration for Bleached Hair | 33.8 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free formula designed for bleached and lightened hair. It cleanses gently while nourishing strands, helping hair feel healthier and look brighter between salon visits.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients and what they do\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for bleached and lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan KerActive protein and a botanical blend nourish as they cleanse\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking light and bright\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSensory experience\u003c\/h3\u003e\n\u003cp\u003eThe revitalizing cucumber fragrance carries subtle fruity notes, turning washing into a refreshing routine.\u003c\/p\u003e\n\u003ch2\u003eReal-life use and benefits\u003c\/h2\u003e\n\u003cp\u003eIn daily routines, this shampoo supports a gentle cleanse that respects color-treated hair while providing softness and manageability. The formula aims to help hair feel hydrated and appear more vibrant after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing without harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eNourishment from KerActive protein and botanicals without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eHelps hair feel light, bright, and easy to style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, massage from scalp to ends, then rinse\u003c\/li\u003e\n  \u003cli\u003eRepeat if desired and follow with Forever Blonde conditioner for layered care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePackaging and sustainability\u003c\/h2\u003e\n\u003cp\u003eThe packaging incorporates post-consumer recycled materials where possible. Bottles are 50% PCR, tubes 25% PCR, with designs aimed at improving recyclability. Check local requirements for disposal.\u003c\/p\u003e\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eDesigned for bleached and lightened hair seeking a gentle cleanse, nourishment, and a bright feel between coloring sessions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forever Blonde Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without SLS, SLES, or ALS for a gentler cleanse suitable for bleached and lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Paul Mitchell Forever Blonde Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for bleached and lightened hair seeking gentle cleansing, with vegan KerActive protein and botanicals for nourishment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53048668946748,"sku":"B0F9BTKDF9","price":67.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/paul-mitchell-forever-blonde-shampoo-bottle-front.jpg?v=1778531987","url":"https:\/\/oseilabeauty.com\/products\/paul-mitchell-forever-blonde-shampoo-repairs-deep-hydration-for-bleached-hair-33-8-fl-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}