{"product_id":"naissant-icy-cool-blonde-shampoo-ultra-high-purity-purple-toner-for-yellow-brass-hyaluronic-acid-biotin-collagen-free-of-parabens-ammonia-sulfates-10-1-fl-oz","title":"Naissant Icy Cool Blonde Shampoo – Ultra High-Purity Purple Toner for Yellow \u0026 Brass | Hyaluronic Acid, Biotin \u0026 Collagen | Free of Parabens, Ammonia \u0026 Sulfates | 10.1 fl oz","description":"\u003ch2\u003eNaissant Icy Cool Blonde Shampoo: Purple Toner for High-Lift Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eDesigned for platinum and very light blonde strands, including yellowed gray hair (level 9–10), Naissant Icy Cool Blonde Shampoo helps counteract intense yellow and brass. The result is a cooler, ice-toned blonde that feels fresh between salon visits. The formula blends rich purple toning pigments with a pH-balanced base to respect delicate, color-treated hair while aiming to reveal a cleaner, more neutral blonde.\u003c\/p\u003e\n\u003ch3\u003eUltra High-Purity Pigments for Powerful Toner\u003c\/h3\u003e\n\u003cp\u003eAt a higher pigment concentration, this shampoo works toward faster neutralization, helping maintain bright, cool tones. The approach is designed to help keep blonde tones looking vibrant, reducing warm undertones so you can enjoy a salon-like vibe at home.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow and brassy tones to reveal a cooler base.\u003c\/li\u003e\n  \u003cli\u003eUltra high-purity pigments deliver stronger toning for quicker, more noticeable results.\u003c\/li\u003e\n  \u003cli\u003eHydration and strength are supported by a hydrating complex that nourishes the feel of lightened hair.\u003c\/li\u003e\n  \u003cli\u003eNourishing care for shine and manageability comes from natural extracts and conditioning actives.\u003c\/li\u003e\n  \u003cli\u003eGentle, color-safe formula is designed for high-lift hair and color-treated strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHydration, Strength, and Shine\u003c\/h3\u003e\n\u003cp\u003eThe lineup includes hyaluronic acid, biotin, and hydrolyzed collagen to help hydrate, support strand elasticity, and leave hair feeling softer and more resilient to common styling stresses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps retain moisture for a plumper, smoother feel.\u003c\/li\u003e\n  \u003cli\u003eBiotin supports a stronger-looking surface without excessive weight.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen contributes to a smoother finish and improved manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNourishing Care for Shine and Softness\u003c\/h3\u003e\n\u003cp\u003eAdditional conditioning ingredients such as honey, olive oil, vitamin E, provitamin panthenol (pro-Vitamin B5) and hydrolyzed wheat protein work together to enhance shine and ease detangling, without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural oils and vitamins add a subtle sheen and smoother texture.\u003c\/li\u003e\n  \u003cli\u003eProteins help improve combability and overall softness after washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eGentle, Color-Safe Formula\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is free from ammonia, peroxide, parabens, sulfates, salt, and DMDM hydantoin, with a pH-balanced profile intended to respect delicate, high-lift color-treated hair while delivering a refreshing cleanse.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, then apply a generous, even lather from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes for desired toning intensity, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favorite Naissant conditioner for best manageability and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePlatinum to very light blonde shades seeking cooler, icy tones.\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair that benefits from a gentle, pH-balanced cleansing routine.\u003c\/li\u003e\n  \u003cli\u003eMaintenance between salon visits to help preserve brightness and neutralization.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Individual results may vary. This product is designed to help enhance tone and brightness and provides conditioning care that supports softer, smoother feel with consistent use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Naissant Icy Cool Blonde Shampoo unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses ultra high-purity purple pigments to neutralize yellow and brass, supported by hydrating hyaluronic acid, biotin, and collagen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for very light or color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s ammonia-free, sulfate-free, and pH-balanced to respect delicate hair while providing toning and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"naissant","offers":[{"title":"Default Title","offer_id":53051343962428,"sku":"B07NRNDPHV","price":27.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/naissant-icy-cool-blonde-shampoo-bottle.jpg?v=1778587696","url":"https:\/\/oseilabeauty.com\/products\/naissant-icy-cool-blonde-shampoo-ultra-high-purity-purple-toner-for-yellow-brass-hyaluronic-acid-biotin-collagen-free-of-parabens-ammonia-sulfates-10-1-fl-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}