{"product_id":"murdock-london-sea-salt-paste-strong-hold-matte-finish-made-in-england-50g","title":"Murdock London Sea Salt Paste – Strong Hold, Matte Finish, Made in England 50g","description":"\u003ch2\u003eDiscover Murdock London Sea Salt Paste\u003c\/h2\u003e\n\u003cp\u003eMurdock London Sea Salt Paste is a dry styling paste designed to lift the crown with matte volume while delivering a defined hold that can carry through the day. Made in England, this 50 g jar brings a considered approach to everyday hair care, pairing practical texture with a clean label philosophy.\u003c\/p\u003e\n\u003cp\u003eTexture and feel play a central role. The paste glides onto damp or dry hair, then transforms under your fingers into a resilient texture that holds without shine. The sea salt base helps texturize and create natural separation, so you can build multi‑dimensional styles that look effortless rather than fixed.\u003c\/p\u003e\n\u003cp\u003eWhat you get goes beyond a single look. The formula emphasizes versatility for different hair lengths and styles, from casual bedhead to more structured finishes. It works well with a routine that includes blow drying and light styling products, letting you adjust hold and volume as needed.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish with noticeable volume that keeps its shape through the day\u003c\/li\u003e\n  \u003cli\u003eStrong hold without a greasy residue or shine\u003c\/li\u003e\n  \u003cli\u003eTexturizing sea salt helps create natural definition\u003c\/li\u003e\n  \u003cli\u003eClean Label: no parabens, phthalates, sulphates, PEGs or synthetic dyes; petroleum and lanolin free\u003c\/li\u003e\n  \u003cli\u003eVegetarian friendly and made in England\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWork a small amount into your hands and warm it up before applying evenly through damp or dry hair\u003c\/li\u003e\n  \u003cli\u003eFor maximum texture, pair with Sea Salt Spray or Sea Salt Volume Mousse, then blow dry and finish with Sea Salt Paste\u003c\/li\u003e\n  \u003cli\u003eTouch up during the day by reworking sections at the crown to refresh volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare and craftsmanship\u003c\/h3\u003e\n\u003cp\u003eMade in England, this paste is part of a Clean Label approach that prioritizes your wellbeing and a straightforward ingredient list. The product is free from harsh additives while delivering practical styling options for daily use.\u003c\/p\u003e\n\u003cp\u003eDesigned for men who want reliable texture without committing to a heavy finish, the Sea Salt Paste empowers you to experiment with different looks. It supports a natural, lived‑in vibe that can be dressed up or down depending on the occasion.\u003c\/p\u003e\n\u003cp\u003eIn real life, you might reach for it on days when humidity asks for control or when you want a quick, studio‑style finish in minutes. The result is a finish that sits somewhere between natural and deliberate, without looking overdone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Murdock London Sea Salt Paste stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A dry styling paste with sea salt for matte volume and a strong hold that can last through the day, crafted in England with a clean label.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Sea Salt Paste for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Work a small amount between hands, apply to damp or dry hair, then style. For extra texture, pair with Sea Salt Spray or Volume Mousse and blow-dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":53053449765180,"sku":"B099S9TLS9","price":35.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/murdock-london-sea-salt-paste-tube-front.jpg?v=1778645278","url":"https:\/\/oseilabeauty.com\/products\/murdock-london-sea-salt-paste-strong-hold-matte-finish-made-in-england-50g","provider":"Oseila Beauty","version":"1.0","type":"link"}