{"product_id":"milk-shake-icy-blond-shampoo-black-pigment-toner-for-ashy-platinum-blonde","title":"Milk Shake Icy Blond Shampoo – Black Pigment Toner for Ashy Platinum Blonde","description":"\u003ch2\u003eRefresh icy blondes with a gentle, sulfate-free toner\u003c\/h2\u003e\n\u003cp\u003eMilk Shake Icy Blond Shampoo is a sulfate-free toning shampoo designed to boost ash tones and soften brassiness in platinum and ultra-light blond hair. The bold black pigment works with care to reveal cool, ash-toned color between visits to the salon.\u003c\/p\u003e\n\u003ch2\u003eKey benefits you can expect\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens icy tones and maintains ash blondes\u003c\/li\u003e\n  \u003cli\u003eBrings cool radiance with every wash\u003c\/li\u003e\n  \u003cli\u003eStrengthens and softens thanks to milk proteins\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula that cleanses without dulling color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy this formula stands out\u003c\/h2\u003e\n\u003cp\u003eWith a focus on toning rather than stripping, this shampoo cleanses while preserving the integrity of lightened hair. The milk proteins help nourish strands and improve manageability for a salon-fresh feel.\u003c\/p\u003e\n\u003ch2\u003eReal-life use cases\u003c\/h2\u003e\n\u003cp\u003eIdeal for platinum and ultra-light blondes who want to keep their icy finish between professional toning. It can help refresh color after sun, chlorine, or repeated washing, revealing cooler, more even ash tones.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, lather from roots to ends, rinse. For deeper toning, leave on for up to 60 seconds before rinsing. Follow with a conditioner to lock in moisture.\u003c\/p\u003e\n\u003ch2\u003eAbout the science behind the tone\u003c\/h2\u003e\n\u003cp\u003eThe care lies in a carefully balanced pigment load that counteracts warm undertones without saturating color. Paired with a gentle cleansing base, the product supports shine and a luminous, cool finish between salon visits.\u003c\/p\u003e\n\u003ch2\u003eWho should use it\u003c\/h2\u003e\n\u003cp\u003eIdeal for platinum and ultra-light blondes seeking cooler, ash-toned color with minimal brass. It suits clients who value a salon-fresh feel after washing at home.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Milk Shake Icy Blond Shampoo special for ash-blonde tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula uses a bold black pigment to help cool brass and refresh icy hues while remaining sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, lather, and rinse. For deeper toning, allow a brief contact before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":53049185894716,"sku":"B09Z8YTYH6","price":86.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/milk-shake-icy-blond-shampoo-bottle-front.jpg?v=1778540424","url":"https:\/\/oseilabeauty.com\/products\/milk-shake-icy-blond-shampoo-black-pigment-toner-for-ashy-platinum-blonde","provider":"Oseila Beauty","version":"1.0","type":"link"}