{"product_id":"lure-minerals-mineral-foundation-loose-powder-beige-medium-luminous-finish-pure-minerals","title":"Lure Minerals Mineral Foundation Loose Powder – Beige Medium, Luminous Finish | Pure Minerals","description":"\u003cp\u003ePure Minerals Lure Minerals Mineral Foundation Loose Powder is a lightweight, mineral-based foundation designed to sit softly on the skin. It uses natural earth minerals to reflect light away from uneven areas, creating a naturally radiant complexion without a heavy makeup feel. This is the Original formula, offering full coverage with a long-lasting finish while remaining breathable on the surface of the skin.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Lure Minerals unique\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAdjustable coverage from light to full, unlike many liquid foundations\u003c\/li\u003e\n  \u003cli\u003eLong-lasting wear that helps you feel confident throughout the day\u003c\/li\u003e\n  \u003cli\u003eMineral-based formula that resists caking and creasing\u003c\/li\u003e\n  \u003cli\u003eWaterproof and sweatproof performance for active days\u003c\/li\u003e\n  \u003cli\u003eNatural UVA\/UVB protection with SPF 15+\u003c\/li\u003e\n  \u003cli\u003eGentle on sensitive, rosacea and acne-prone skin\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and free from fragrances, dyes, phthalates, parabens, talc\u003c\/li\u003e\n  \u003cli\u003eSimple ingredients drawn from the earth: titanium dioxide, zinc oxide, sericite, iron oxides\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works in real life\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe minerals sit on the skin and reflect light, helping even tone while preserving a natural look\u003c\/li\u003e\n  \u003cli\u003eZinc oxide contributes to sun protection while you wear the powder\u003c\/li\u003e\n  \u003cli\u003eFor a soft finish, buff with a fluffy brush in circular motions\u003c\/li\u003e\n  \u003cli\u003eBuild in light layers for more coverage without heavy texture\u003c\/li\u003e\n  \u003cli\u003eBecause it does not rely on micronized binders, it tends to feel breathable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount in the 8 g jar and tap off excess before application\u003c\/li\u003e\n  \u003cli\u003eBuff gently across cheeks, forehead, and chin to blend into your natural skin tone\u003c\/li\u003e\n  \u003cli\u003eSet with a light mist or finishing powder if you want extra longevity\u003c\/li\u003e\n  \u003cli\u003ePair with a compatible primer or moisturizer for a smooth base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout the formula and packaging\u003c\/h3\u003e\n\u003cp\u003eThe formula features natural minerals including titanium dioxide, zinc oxide, sericite, iron oxides and chromium oxide. The product is cruelty-free, contains no chemicals, talc, perfume, dyes, phthalates or parabens, and comes in an 8 g powder in a 30 g sifter jar. The Original formula delivers a radiant, healthy-looking complexion while aiming to be gentle on the skin over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lure Minerals suitable for sensitive or rosacea-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The mineral-based formula tends to feel gentle on sensitive or rosacea-prone skin and avoids heavy fragrances or dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I build coverage with this powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a small amount, buff in circular motions, and layer for light to full coverage without a heavy texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Minerals","offers":[{"title":"Default Title","offer_id":53052742566204,"sku":"B013O3FGYE","price":31.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/pure-minerals-lure-minerals-foundation-jar-closeup.jpg?v=1778631842","url":"https:\/\/oseilabeauty.com\/products\/lure-minerals-mineral-foundation-loose-powder-beige-medium-luminous-finish-pure-minerals","provider":"Oseila Beauty","version":"1.0","type":"link"}