{"product_id":"loreeal-technique-hicolor-reds-permanent-hair-color-lifts-dark-hair-3-4-levels-no-brassiness","title":"L'OREEAL TECHNIQUE HiColor Reds Permanent Hair Color – Lifts Dark Hair 3-4 Levels, No Brassiness","description":"\u003ch2\u003eBold Red color for dark hair, in a single step\u003c\/h2\u003e\n\u003cp\u003eDesigned for dark bases from black to medium brown, LOREAL TECHNIQUE Excellence HiColor Reds delivers a permanent color with a smart lifting action. In a single step, it lifts dark hair 3–4 levels while neutralizing unwanted orange tones so your chosen red shade deposits true, vibrant color. The result tends to be rich, dynamic, and long-wearing, with less brassiness than typical color results.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOne-step lift\u003c\/strong\u003e: elevates dark hair 3–4 levels without introducing brassiness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRich, smooth creme formula\u003c\/strong\u003e: glides evenly and coats each strand with minimal drip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioning action\u003c\/strong\u003e: colors while helping to nourish and protect the hair during processing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor longevity\u003c\/strong\u003e: true-to-shade deposition that resists fading for longer-lasting vibrancy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eQuick processing\u003c\/strong\u003e: typically finishes in about 30 minutes, with no pre-lightening required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProfessional use\u003c\/strong\u003e: developed for salon-grade results with a focus on controlled, predictable outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use cases and practical notes\u003c\/h3\u003e\n\u003cp\u003eImagine refreshing a deep red on a dark base after a short color cycle, or opting for a striking red tone that complements warm skin tones. The HiColor Reds formula emphasizes uniform coverage and shade deposition while supporting the hair’s condition during processing. The no-drip creme helps technicians apply with confidence, reducing messy sessions and enabling steady, even results across roots and lengths.\u003c\/p\u003e\n\n\u003ch3\u003eApplication tips and care after color\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePerform a strand test to preview lift level and shade outcome.\u003c\/li\u003e\n  \u003cli\u003eFollow the carton instructions for mixing and timing to ensure consistency.\u003c\/li\u003e\n  \u003cli\u003eUse color-safe shampoos and conditioners after color to help maintain tone.\u003c\/li\u003e\n  \u003cli\u003eSchedule touch-ups as needed to keep roots balanced with mid-lengths and ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: This product is for professional use and should be handled by trained stylists following safety guidelines. Actual results depend on starting hair level, porosity, and application technique.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is pre-lightening required when using L'Oreal Technique HiColor Reds?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No pre-lightening is required; the formula lifts dark hair 3-4 levels in one step.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for color after application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use color-safe shampoo and conditioner; follow care tips to help preserve the shade and vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":53050248331580,"sku":"B000A409DO","price":23.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/loreal-technique-hicolor-reds-bottle-closeup_f2c58cad-64ff-46d3-9bb6-180384bca151.jpg?v=1778564702","url":"https:\/\/oseilabeauty.com\/products\/loreeal-technique-hicolor-reds-permanent-hair-color-lifts-dark-hair-3-4-levels-no-brassiness","provider":"Oseila Beauty","version":"1.0","type":"link"}