{"product_id":"loma-forming-paste-3-oz-matte-finish-maximum-hold-all-hair-types","title":"LOMA Forming Paste 3 oz — Matte Finish, Maximum Hold, All Hair Types","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eLOMA Forming Paste is a clay-based styling product designed to mold, sculpt, form, and define your look with a refined matte finish. It’s built to work across all hair types, delivering control and holding power without a glossy shine. Whether you’re crafting sharp, architectural shapes or a more textured, casual style, this paste is tuned to adapt to your preferred look.\u003c\/p\u003e\n\n\u003ch2\u003eWhy choose LO MA Forming Paste\u003c\/h2\u003e\n\u003cp\u003eThe clay-based formula grips the hair for lasting style, while the matte finish keeps the result natural and understated. The mango and orange aromatherapy adds a refreshing, spa-like scent during application, turning a quick grooming routine into a sensory moment. The product emphasizes a thoughtful formulation, being free from parabens and gluten, with sulfate-free cleansing and sodium chloride-free properties. All LO MA products are proudly made in the USA and come with a 100% authentic ecommerce authenticity code for added peace of mind.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% authentic with an ecommerce authenticity code\u003c\/li\u003e\n  \u003cli\u003eClay-based mold, sculpt, form, and define with a matte finish\u003c\/li\u003e\n  \u003cli\u003eLow shine paired with maximum hold for all hair types\u003c\/li\u003e\n  \u003cli\u003eMango and orange aromatherapy for a refreshing styling ritual\u003c\/li\u003e\n  \u003cli\u003eMade in the USA and formulated without parabens, gluten, sulfates, or sodium chloride\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount and rub between your palms\u003c\/li\u003e\n  \u003cli\u003eWork through damp or dry hair to shape and secure your look\u003c\/li\u003e\n  \u003cli\u003eRework as needed to redefine texture or structure throughout the day\u003c\/li\u003e\n  \u003cli\u003eFinish with a light touch for a low-shine, natural appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for those seeking a dry-matte look with flexible shaping. The product works well on damp hair for initial hold or on dry hair to sharpen lines. The non-greasy finish helps hair look healthy and clean between washes, while the scent adds a pleasant cue during styling.\u003c\/p\u003e\n\n\u003cp\u003eWith LO MA Forming Paste, you can explore a range of styles from precise, architectural forms to softly textured finishes. The paste invites experimentation, offering possibilities without promising specific outcomes for every situation. Consider it a versatile tool for everyday styling, work-ready texture, and occasional creative looks.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes LOMA Forming Paste suitable for different hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its clay-based formula offers control and hold for all hair types, finishing in a natural matte look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply LOMA Forming Paste for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Work a small amount through damp or dry hair, shape, and rework as needed for your desired style.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":53052107161916,"sku":"B00B9ZQ7M0","price":31.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/loma-forming-paste-bottle-front.jpg?v=1778611700","url":"https:\/\/oseilabeauty.com\/products\/loma-forming-paste-3-oz-matte-finish-maximum-hold-all-hair-types","provider":"Oseila Beauty","version":"1.0","type":"link"}