{"product_id":"layrite-deluxe-cement-hair-clay-extreme-hold-clean-matte-finish-1-5-oz","title":"Layrite Deluxe Cement Hair Clay – Extreme Hold, Clean Matte Finish, 1.5 oz","description":"\u003ch2\u003eAll-day hold with a clean matte finish\u003c\/h2\u003e\n\u003cp\u003eLayrite Deluxe Cement Hair Clay delivers powerful grip where you need it most, while keeping hair feeling light and natural. This water-based formula provides an intense hold without heaviness, helping you shape and reshape as the day unfolds. The result is a true matte finish that stays natural-looking, not shiny, even through movement and humidity.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eExtreme, all-day hold without stiffness\u003c\/li\u003e\n  \u003cli\u003eClean matte finish for a natural look\u003c\/li\u003e\n  \u003cli\u003eWater-based formula that washes out easily with water\u003c\/li\u003e\n  \u003cli\u003eRe-workable throughout the day for quick reshaping\u003c\/li\u003e\n  \u003cli\u003eNo flaking; texture remains consistent from application to washout\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis clay is designed to stay in place until you wash it out, giving you confidence from morning styling sessions to evening outings. Built by barbers for barbers, it blends performance with practicality for real-world looks—from structured slick backs to textured casual styles.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm a small amount between your palms until it becomes creamy\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through dry or lightly damp hair\u003c\/li\u003e\n  \u003cli\u003eShape, sculpt, and rework as needed throughout the day\u003c\/li\u003e\n  \u003cli\u003eFinish with a water rinse at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor a quick refresh, target specific areas to re-style without a full wash. The clean finish supports a natural look while delivering strong hold. Layrite’s heritage—rooted in barber culture—emphasizes reliable performance and modern, water-based removal for everyday use.\u003c\/p\u003e\n\n\u003ch2\u003eBrand heritage\u003c\/h2\u003e\n\u003cp\u003eLayrite was originally developed For Barbers By Barbers, delivering high-performance grooming products rooted in practical, real-world styling needs. The line combines classic techniques with contemporary, water-based formulas that wash out cleanly.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Layrite Deluxe Cement Hair Clay water-based and easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s a water-based styling clay designed to wash out cleanly with water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it flake or weigh hair down over time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It delivers strong, reworkable hold without flaking or weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":53051971305788,"sku":"B0736VZMM1","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/layrite-deluxe-cement-hair-clay-bottle-front.jpg?v=1778606345","url":"https:\/\/oseilabeauty.com\/products\/layrite-deluxe-cement-hair-clay-extreme-hold-clean-matte-finish-1-5-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}