{"product_id":"john-frieda-sheer-blonde-go-blonder-shampoo-gradual-lightening-8-3-oz","title":"John Frieda Sheer Blonde Go Blonder Shampoo — Gradual Lightening, 8.3 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eGo lighter and brighter with every wash using John Frieda Sheer Blonde Go Blonder Shampoo. This mild cleanser is designed to gradually brighten natural, color-treated, or highlighted blonde hair, helping tones look sun-kissed and radiant over time. The formula blends citrus extract and chamomile, delivering a refreshing scent and a gentle cleanse while preserving strand integrity. BlondMend Technology is engineered to support gradual lightening without harsh additives, making it a thoughtful addition to everyday routines.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is ammonia- and peroxide-free, crafted for safe use on various blonde shades. It cleanses without stripping, enabling a subtle shift toward lighter tones with repeated use. The citrus and chamomile blend provides a cheerful, spa-like wash experience, leaving hair feeling soft and manageable after each rinse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGENTLE DAILY CLEANSE: a mild formula suitable for regular washing without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eGRADUAL LIGHTENING: designed to reveal lighter, sunlit tones over time, not instantly.\u003c\/li\u003e\n  \u003cli\u003eCOLOR-SAFE CARE: appropriate for natural, color-treated, or highlighted blonde hair.\u003c\/li\u003e\n  \u003cli\u003eSAFE FORMULA: free from ammonia and peroxide for peace of mind with daily use.\u003c\/li\u003e\n  \u003cli\u003eFRAGRANT EXPERIENCE: fresh citrus with chamomile for a clean, uplifting shower ritual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather, and rinse thoroughly. For best results, pair with the Go Blonder Lightening Conditioner or the Go Blonder Lemon Miracle Masque. Use consistently to encourage gradual brightening over time, keeping expectations aligned with your starting shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWash with lukewarm water to preserve moisture and cuticle health.\u003c\/li\u003e\n  \u003cli\u003eFollow with the Go Blonder conditioner or masque for enhanced brightness.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to your preferred outcome; results vary by natural shade and previous color.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse if contact occurs and continue with daily routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for blondes seeking an easy, low-maintenance routine that offers gradual brightenings, such as natural blondes, color-treated blondes, or highlights. It’s a practical option for everyday showers, helping you maintain a fresh look without drastic changes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use John Frieda Sheer Blonde Go Blonder Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it with your regular washes; for gradual lightening, start with 1–2 times per week and adjust to your desired tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for natural, color-treated, or highlighted blonde hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":53050595639612,"sku":"B018B8PRBE","price":26.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/john-frieda-sheer-blonde-go-blonder-bottle.jpg?v=1778570645","url":"https:\/\/oseilabeauty.com\/products\/john-frieda-sheer-blonde-go-blonder-shampoo-gradual-lightening-8-3-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}