{"product_id":"izumi-tonic-strengthening-thickening-rice-water-shampoo-shu-uemura-art-of-hair","title":"Izumi Tonic Strengthening \u0026 Thickening Rice Water Shampoo | Shu Uemura Art of Hair","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eIzumi Tonic Strengthening \u0026amp; Thickening Rice Water Shampoo\u003c\/h2\u003e\n  \u003cp\u003eInspired by yu-su-ru, the centuries-old Japanese ritual of bathing hair in rice water, Izumi Tonic nourishes fragile strands while preserving essential hydration. The formula features Japanese rice water sourced from Hyogo, obtained through eco-friendly practices to support elasticity and resilience across hair types.\u003c\/p\u003e\n  \u003ch3\u003eWhat it does\u003c\/h3\u003e\n  \u003cp\u003eThis strengthening and thickening shampoo cleanses deeply without stripping moisture, helping to restore damaged hair and maintain a healthy baseline condition. In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum versus a non-conditioning shampoo, users reported thicker hair diameter, enhanced shine, and up to 30x stronger strands, with the appearance of split ends reduced by up to 91%.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eHair diameter appears thicker and hair looks shinier\u003c\/li\u003e\n    \u003cli\u003eAppearance of split ends reduced in comparative testing within a routine system\u003c\/li\u003e\n    \u003cli\u003eRice water delivers amino acids, vitamins, and antioxidants to support elasticity and strength\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eThe fragrance opens with bergamot and lemon, followed by heart notes of ylang-ylang and iris, with rice water resting on a base of vanilla and sandalwood, creating a refreshing yet refined cleanse.\u003c\/p\u003e\n  \u003ch3\u003eWhy choose Izumi Tonic\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDesigned for all types of fragile hair\u003c\/li\u003e\n    \u003cli\u003eEco-friendly sourcing from Hyogo, Japan\u003c\/li\u003e\n    \u003cli\u003eProfessional tip: supports longer lengths while maintaining optimal condition and reducing split ends\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eApply to wet hair, massage into scalp, rinse. For a complete routine, follow with the Izumi Tonic mask or serum to maximize results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Izumi Tonic suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for all types of fragile hair and can fit into a strengthening routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Izumi Tonic for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, then follow with the accompanying mask or serum for enhanced conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":53052097495356,"sku":"B0C1PXYY21","price":33.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/shu-uemura-art-of-hair-izumi-tonic-shampoo-bottle.jpg?v=1778610935","url":"https:\/\/oseilabeauty.com\/products\/izumi-tonic-strengthening-thickening-rice-water-shampoo-shu-uemura-art-of-hair","provider":"Oseila Beauty","version":"1.0","type":"link"}