{"product_id":"igk-permanent-hair-dye-color-kit-5vm-movie-night-mahogany-brown-100-gray-coverage-strengthen-shine-ammonia-free","title":"IGK Permanent Hair Dye Color Kit 5VM Movie Night Mahogany Brown – 100% Gray Coverage, Strengthen, Shine, Ammonia-Free","description":"\u003ch2\u003eSalon-grade color, now at home\u003c\/h2\u003e\n\u003cp\u003eIGK Color Kit brings the pro salon experience into your bathroom routine with a shade designed for depth, warmth, and balance. The 5VM Movie Night shade in Mahogany Brown adds rich crimson-brown warmth and multidimensional tone that reads as natural in different lighting. The formula is ammonia-free and vegan, crafted to be safe and easy to apply while maintaining hair health.\u003c\/p\u003e\n\u003ch3\u003eWhy this color kit stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSalon-grade color you can apply at home, with a colorist-developed formula that aims for full gray coverage and long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eClinical-style performance metrics from testing: hair appeared 15x shinier after coloring, with 40% less breakage and 88% softer, smoother strands.\u003c\/li\u003e\n\u003cli\u003eNourishing, moisture-rich blend featuring Squalane for hydration, Orchid Extract for softness, and Bamboo Extract to support strength.\u003c\/li\u003e\n\u003cli\u003eCustomizable coverage across hair types and textures, including color-treated or chemically processed hair, plus convenience for roots and all-over color.\u003c\/li\u003e\n\u003cli\u003eEthical and clean beauty attributes: ammonia-free, vegan, cruelty-free, and gluten-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you might notice during and after use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA well-balanced formula that aims for even, consistent color with less mess and easier application.\u003c\/li\u003e\n\u003cli\u003eA shade that builds dimension and warmth, turning flat tones into natural-looking depth when light hits strands.\u003c\/li\u003e\n\u003cli\u003eA noticeable sense of softness and a healthy-looking shine after processing, without heavy residue or frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTips for best results: process time matters. For maximum gray coverage, apply and process for 45 minutes. If your hair is virgin, consider selecting a shade 1 to 2 levels lighter to maintain a natural base. The kit is designed to work with existing color and generally won’t lighten color that has already been applied.\u003c\/p\u003e\n\u003ch3\u003eCare and pairing\u003c\/h3\u003e\n\u003cp\u003eTo sustain the vibrancy, pair your color results with IGK Hair care products intended to support moisture and shine between coloring sessions. This approach reflects IGK’s salon-born philosophy: deliver color that looks modern, moves with you, and respects hair health.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the IGK Color Kit suitable for home use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Professional-grade color designed for at-home use, with full gray coverage and nourishing ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What processing time and shade guidance should I follow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Process for 45 minutes for best gray coverage; virgin hair may be 1–2 levels lighter; existing color won’t be lightened.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":53047793090876,"sku":"B09RQPDYWW","price":44.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/igk-permanent-hair-dye-color-kit-5vm-movie-night-mahogany-brown-box.jpg?v=1778507248","url":"https:\/\/oseilabeauty.com\/products\/igk-permanent-hair-dye-color-kit-5vm-movie-night-mahogany-brown-100-gray-coverage-strengthen-shine-ammonia-free","provider":"Oseila Beauty","version":"1.0","type":"link"}