{"product_id":"igk-blonde-pop-purple-shampoo-neutralizes-brass-brightens-blonde-8-oz-vegan","title":"IGK Blonde Pop Purple Shampoo | Neutralizes Brass + Brightens Blonde | 8 oz | Vegan","description":"\u003ch2\u003eBrighten and balance your blonde with IGK Blonde Pop Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eIGK Blonde Pop Purple Shampoo is a violet-toned, blonde-enhancing cleanser crafted to counter brass and refresh cool tones. The 8 oz bottle delivers a color-safe formula that aims to keep highlights looking vibrant between salon visits. Designed for highlighted, bleached, and color-treated hair, this shampoo prioritizes conditioning as it tones, so you can maintain a polished blonde without compromise.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNeutralizes brass\u003c\/strong\u003e and cools warm undertones to help blondes look brighter and more refreshed between appointments.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoisture-first formula\u003c\/strong\u003e uses squalane to help hydrate, soften, and add shine, reducing the feeling of dryness after washing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle, color-safe cleansing\u003c\/strong\u003e cleans away buildup without sacrificing the integrity of color-treated hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRevives dull tones\u003c\/strong\u003e to keep highlights looking intentional and luminous, even on busy days.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCustomizable toning\u003c\/strong\u003e results can vary by starting shade and porosity, so it’s easy to tailor usage to your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect in daily use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather into a rich foam, and distribute through lengths for even toning.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to activate the violet pigment, then rinse fully for a refreshed finish.\u003c\/li\u003e\n  \u003cli\u003ePair with IGK conditioner or a moisture mask to lock in softness and shine.\u003c\/li\u003e\n  \u003cli\u003eSuitable for weekly refreshes or more frequent use if you prefer cooler, less warm tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-world use, the formula supports a balanced, salon-like look at home—consistently cooling brass while delivering a touch of moisture and radiance. The product is vegan and cruelty-free, aligning with a conscientious beauty routine. Whether you’re maintaining sun-kissed highlights or keeping color-treated locks pristine between visits, Blonde Pop offers a flexible option for blondes seeking an even, refreshed tone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use IGK Blonde Pop Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week, depending on your tone goals and hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IGK Blonde Pop suitable for all blonde shades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for highlighted, bleached, and color-treated hair with customizable toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":53047132324156,"sku":"B0B26V9X6V","price":45.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/igk-blonde-pop-purple-shampoo-bottle.jpg?v=1778492172","url":"https:\/\/oseilabeauty.com\/products\/igk-blonde-pop-purple-shampoo-neutralizes-brass-brightens-blonde-8-oz-vegan","provider":"Oseila Beauty","version":"1.0","type":"link"}