{"product_id":"goldie-locks-brilliant-blonde-purple-shampoo-neutralizes-brass-brightens-blonde-grey-hair","title":"Goldie Locks Brilliant Blonde Purple Shampoo – Neutralizes Brass \u0026 Brightens Blonde \u0026 Grey Hair","description":"\u003cp\u003eGoldie Locks Brilliant Blonde Purple Shampoo is designed for all blonde, grey, and lightened hair tones. The violet pigments counterbalance warm brassiness that can appear after sun exposure, processing, or daily styling. As you wash, you might notice a cool, violet-tinged lather signaling the pigment is working to keep blondes cool and luminous rather than brassy. This tone adjustment works across a range of looks, from icy platinum to soft balayage highlights, offering a flexible option for those who want to preserve a specific shade between color sessions.\u003c\/p\u003e\n\u003cp\u003eThe formula is crafted for color-treated hair and extensions with a gentle cleanse. It is sulfate-free, protein-free, and paraben-free, which means it cleanses without stripping moisture. The absence of certain ingredients also aligns with vegan and cruelty-free standards that many shoppers value. In practice, lighter strands stay soft and manageable after washing, and styles retain natural bounce rather than feeling dry or fragile.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassiness for cooler, more vibrant tones in blonde, grey, and highlighted hair\u003c\/li\u003e\n  \u003cli\u003eGentle cleanse suitable for color-treated hair without stripping moisture\u003c\/li\u003e\n  \u003cli\u003eBlueberry extract and purple yam help preserve color vitality and add healthy shine\u003c\/li\u003e\n  \u003cli\u003eLightweight formula nourishes to reduce frizz and improve manageability\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, sulfate-free, paraben-free, protein-free, and safe for extensions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly and apply a small amount, focusing on mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eMassage into a rich lather, allowing the purple pigments to brighten undertones\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner for best results\u003c\/li\u003e\n  \u003cli\u003eUse 1-2 times per week, or as needed to refresh tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal for your routine\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks with blonde, platinum, silver, and highlighted hair\u003c\/li\u003e\n  \u003cli\u003eSafe for extensions and color-treated styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, this purple shampoo offers a practical option for maintaining cooler tones between color sessions. It emphasizes a soft touch, comfortable manageability, and a visually refreshed base, without promising guaranteed results. Consider it as a possibility within a broader care routine to support your preferred shade and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair types benefit most from Goldie Locks Brilliant Blonde Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for blonde, silver, and lightened hair, plus extensions, to help reduce brass and maintain cool tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Goldie Locks Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1-2 times per week, or as needed to refresh tone without over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldie Locks","offers":[{"title":"Default Title","offer_id":53047058759996,"sku":"B0BWPMLSTM","price":63.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/goldie-locks-brilliant-blonde-purple-shampoo-bottle-front.jpg?v=1778490352","url":"https:\/\/oseilabeauty.com\/products\/goldie-locks-brilliant-blonde-purple-shampoo-neutralizes-brass-brightens-blonde-grey-hair","provider":"Oseila Beauty","version":"1.0","type":"link"}