{"product_id":"flux-up-purple-shampoo-for-blonde-silver-hair-anti-brass-sulfate-free-8-fl-oz","title":"FLUX UP Purple Shampoo for Blonde \u0026 Silver Hair – Anti-Brass, Sulfate-Free (8 fl oz)","description":"\u003cp\u003eFlux Up Purple Shampoo for Blonde \u0026amp; Silver Hair is a sulfate-free, color-safe toning solution designed to cool brass while helping color-treated strands stay soft and vibrant. The formula combines Violet 2 pigments with nourishing actives to deliver a cooler, brighter finish without sacrificing manageability or comfort during use.\u003c\/p\u003e\n\u003ch3\u003eBrass-control at the core\u003c\/h3\u003e\n\u003cp\u003eConcentrated violet pigments work to neutralize yellow and orange tones, starting at the root to help blondes, grays, silvers, and highlights appear cooler and more refreshed between visits to the salon.\u003c\/p\u003e\n\u003ch3\u003eHydration plus strength\u003c\/h3\u003e\n\u003cp\u003eOat protein strengthens and moisturizes, while Japonica Flower Extract and Hydrolyzed Keratin guard against dryness and brittleness, making color-treated hair easier to detangle and softer to the touch.\u003c\/p\u003e\n\u003ch3\u003eGentle and clean\u003c\/h3\u003e\n\u003cp\u003eClean formula free from sulfates, parabens, phthalates, and harsh chemicals offers a gentle, weekly option for sensitive scalps without compromising tone or shine.\u003c\/p\u003e\n\u003ch3\u003eSubtle scent and smart design\u003c\/h3\u003e\n\u003cp\u003eThe light, fresh fragrance enhances the wash routine without the heavy chemical notes found in some purple shampoos, creating a pleasant ritual that lasts without overpowering.\u003c\/p\u003e\n\u003ch3\u003eSustainable packaging\u003c\/h3\u003e\n\u003cp\u003eThe bottle uses 40 percent wheat-straw to reduce plastic while maintaining durability and a leak-resistant structure that protects the formula during handling and storage.\u003c\/p\u003e\n\u003ch3\u003eWho it suits\u003c\/h3\u003e\n\u003cp\u003eIdeal for blondes, gray and silver hair, and color-treated strands seeking cooler brightness and longer-lasting cool tones between color appointments.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair and apply a small amount to scalp and lengths\u003c\/li\u003e\n  \u003cli\u003eLather through, then leave for 1 to 3 minutes depending on depth of toning desired\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and condition as usual; use 1 to 2 times weekly or as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCooler, more neutral brass tones, especially on blonde and highlighted areas\u003c\/li\u003e\n  \u003cli\u003eImproved manageability and soft feel from the hydrating formula\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair staying comfortable with reduced dryness and frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flux Up Purple Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Our formula is sulfate-free and designed to be gentle on color-treated hair while reducing brass and maintaining vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Flux Up Purple Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, foam, leave 1-3 minutes for toning, then rinse thoroughly; adjust time for deeper impact.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FLUX UP","offers":[{"title":"Default Title","offer_id":53050927153468,"sku":"B0FWNF3D5K","price":27.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/flux-up-purple-shampoo-brass-control-bottle.jpg?v=1778581459","url":"https:\/\/oseilabeauty.com\/products\/flux-up-purple-shampoo-for-blonde-silver-hair-anti-brass-sulfate-free-8-fl-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}