{"product_id":"flux-up-purple-shampoo-conditioner-for-blonde-hair-anti-brass-sulfate-free-8-fl-oz","title":"FLUX UP Purple Shampoo \u0026 Conditioner for Blonde Hair — Anti-Brass, Sulfate-Free, 8 fl oz","description":"\u003cdiv\u003e\n  \u003ch2\u003eFlux Up Purple Shampoo \u0026amp; Conditioner for Blonde, Gray, and Silver Hair\u003c\/h2\u003e\n  \u003cp\u003eMeet Flux Up's Purple duo, crafted to help you maintain a cooler, brighter look between color visits. The violet pigments counteract brassiness on blonde, gray, silver, and highlighted locks while delivering a color-safe cleanse and conditioning experience you can enjoy week after week.\u003c\/p\u003e\n  \u003cp\u003eDesigned with everyday use in mind, this set pairs a gentle shampoo and a hydrating conditioner. You’ll notice a light, fresh fragrance that elevates your shower without overpowering your senses. The formula blends oat protein for moisture, hydrolyzed keratin for strength, and Japonica Flower Extract for softness and resilience.\u003c\/p\u003e\n  \n  \u003ch3\u003eKey benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNeutralizes brass with violet pigments for a cooler finish on color-treated hair\u003c\/li\u003e\n    \u003cli\u003eHydrates without weighing hair down thanks to oat protein\u003c\/li\u003e\n    \u003cli\u003eKeratin and plant extracts support softness and resilience\u003c\/li\u003e\n    \u003cli\u003eSulfate-free, paraben-free, and phthalate-free for a gentle routine\u003c\/li\u003e\n    \u003cli\u003eSubtle fragrance enhances your wash experience without lingering chemical notes\u003c\/li\u003e\n    \u003cli\u003e40% wheat-straw packaging reduces plastic use while keeping bottles sturdy\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to wet hair, massaging to activate pigments; rinse thoroughly\u003c\/li\u003e\n    \u003cli\u003eCondition from mid-length to ends, leave briefly, then rinse\u003c\/li\u003e\n    \u003cli\u003eUse regularly to help maintain cool tones between color sessions\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n  \u003cp\u003eIn busy mornings, this duo offers a quick refresh for dull yellowing on light blondes, silvers, and dimensional highlights. If you color your hair, the violet pigments work with your routine to help keep a polished, cooler finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is FLUX UP Purple Shampoo \u0026amp; Conditioner for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blondes, grays, silvers, and highlighted hair seeking cooler, brighter tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this duo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wash with the shampoo, rinse, then condition mid-length to ends; use regularly for tone maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FLUX UP","offers":[{"title":"Default Title","offer_id":53053380723004,"sku":"B0FXBV2B2M","price":37.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/flux-up-purple-shampoo-bottle-front.jpg?v=1778644331","url":"https:\/\/oseilabeauty.com\/products\/flux-up-purple-shampoo-conditioner-for-blonde-hair-anti-brass-sulfate-free-8-fl-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}