{"product_id":"florence-by-mills-true-to-hue-lip-cheek-balm-buildable-natural-color-0-19-oz","title":"Florence by Mills True To Hue Lip \u0026 Cheek Balm — Buildable Natural Color (0.19 oz)","description":"\u003ch2\u003eMeet True To Hue: Color that adapts to you\u003c\/h2\u003e\n\u003cp\u003eFlorence by Mills presents the True To Hue pH Adjusting Lip and Cheek Balm, a versatile color choice designed to feel like your own. Built on TRUE TO HUE technology, this formula aims to harmonize with your natural skin tone, offering a soft, approachable flush that stays true to you across moments from coffee runs to quick errands.\u003c\/p\u003e\n\u003cp\u003eTexture and wear are at the heart of the experience. The creamy, lightweight balm glides smoothly thanks to nourishing shea butter and vitamin E. It’s designed to feel comfortable on bare lips or over lip liner, delivering a subtle, buildable color without appearing heavy or cakey.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it a smart everyday staple\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTRUE TO HUE technology aims to match your natural skin tone for a cohesive look.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing base with shea butter and vitamin E nurtures lips and cheeks.\u003c\/li\u003e\n  \u003cli\u003eLightweight, buildable color that can go from a barely-there tint to a more pronounced flush.\u003c\/li\u003e\n  \u003cli\u003eTwo-in-one: suitable for lips and cheeks, simplifying a busy beauty routine.\u003c\/li\u003e\n  \u003cli\u003eFree from silicone, SLS\/SLES, parabens, phthalates, and sulfates for a cleaner feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLips: swipe on and re-apply as needed for daily color or a bolder look.\u003c\/li\u003e\n  \u003cli\u003eCheeks: apply directly on the cheekbone and gently blend with fingertips for a natural glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life moments you can count on\u003c\/h3\u003e\n\u003cp\u003ePack this 0.19 oz\/5.6 g balm for on-the-go touch-ups, whether you’re heading to work, gym, or a weekend outing. Its compact size makes it easy to stash in a purse or pocket, so you can refresh your color between activities without a fuss.\u003c\/p\u003e\n\u003cp\u003eExpect a gentle, comfortable feel that wears without heavy residue, while giving you a cohesive lip-and-cheek glow that looks like it belongs to you. While results will vary with lighting, tone, and skin texture, many users appreciate the natural finish and ease of layering with other makeup.\u003c\/p\u003e\n\n\u003ch3\u003eCareful with expectations, clear on benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor adapts to your skin tone for a harmonious finish (possibility, not a guarantee).\u003c\/li\u003e\n  \u003cli\u003eHydrating, skin-loving ingredients may keep lips and cheeks feeling nourished throughout the day.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly packaging supports quick touch-ups wherever you are.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSize and shade are designed to suit a broad range of complexions, making this balm a practical option for daily use and light makeup routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Florence by Mills True To Hue lip and cheek balm unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: TRUE TO HUE technology adapts to your natural tone with a lightweight, moisturizing, buildable formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this balm on lips and cheeks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lips: swipe on and re-apply as needed. Cheeks: apply to cheekbones and blend for a natural flush.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"florence by mills","offers":[{"title":"Default Title","offer_id":53050744144188,"sku":"B0CKTYGNCN","price":26.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/florence-by-mills-true-to-hue-lip-balm-tube.jpg?v=1778576593","url":"https:\/\/oseilabeauty.com\/products\/florence-by-mills-true-to-hue-lip-cheek-balm-buildable-natural-color-0-19-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}