{"product_id":"fashion-gold-shampoo-300ml-protect-control-for-keratin-color-treated-hair","title":"Fashion Gold SHAMPOO – 300ml | Protect \u0026 Control for Keratin \u0026 Color-Treated Hair","description":"\u003ch2\u003eFashion Gold SHAMPOO – 300ml: Protect \u0026amp; Control\u003c\/h2\u003e\n\u003cp\u003eDesigned for hair that has undergone keratin or progressive straightening, Fashion Gold SHAMPOO offers a thoughtful balance of cleansing and care. The formula respects your treatment while delivering a clean, refreshing feel with every wash. The scent is light and clean, leaving your routine feeling pampering rather than harsh.\u003c\/p\u003e\n\u003cp\u003eIn practice, the impact can be a smoother feel, reduced frizz, and hair that stays aligned longer between salon visits. It’s not a straightening product, but it acts as a loyal ally to your routine, helping your sleek look endure between sessions. The gentle wash is suitable for color-treated or chemically processed hair, so you can maintain your style while keeping daily upkeep manageable.\u003c\/p\u003e\n\u003ch3\u003eKey benefits for keratin and straightened hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eExtends straightening results: helps preserve smoothness and alignment after washing.\u003c\/li\u003e\n  \u003cli\u003eLocks in hydration and blocks out damage: Trehalose hydrates deeply, seals the cuticle, and supports elasticity and natural shine.\u003c\/li\u003e\n  \u003cli\u003eDaily cleansing without compromise: sulfate-free, paraben-free, and salt-free to cleanse gently without stripping the scalp or your treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eGentle, color-safe daily care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-greasy formula that won’t weigh hair down or cause buildup.\u003c\/li\u003e\n  \u003cli\u003eColor-safe protection to keep color vibrant and hair feeling fresh, bouncy, and clean.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use, including color-treated or chemically processed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow the formula works\u003c\/h3\u003e\n\u003cp\u003eTrehalose and Cocamide DEA team up to hydrate deeply, seal the cuticle, and shield strands from dryness, heat, and environmental aggressors. The result is maintained elasticity, softness, and a natural-looking shine that doesn't feel heavy.\u003c\/p\u003e\n\u003ch3\u003eProfessional salon care at home\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNot a straightening product, but a supportive ally that protects texture and helps maintain a sleek, polished look between sessions.\u003c\/li\u003e\n  \u003cli\u003eEasy to integrate into a routine that prioritizes the health of treated hair and color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo use, apply to wet hair, massage into the scalp and lengths, rinse thoroughly, and follow with conditioner if desired. For best results, pair with Fashion Gold conditioner and treat your routine as part of a broader salon-grade care plan.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Fashion Gold SHAMPOO help with keratin or straightened hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It cleanses gently, hydrates with Trehalose, and protects the cuticle to support longer-lasting smoothness without altering treated texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fashion Gold SHAMPOO suitable for daily use on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free, paraben-free, and salt-free, making it gentle for regular use on color-treated or chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fashion Gold","offers":[{"title":"Default Title","offer_id":53052883075388,"sku":"B0CDQR51TL","price":42.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/fashion-gold-shampoo-300ml-bottle-front.jpg?v=1778635059","url":"https:\/\/oseilabeauty.com\/products\/fashion-gold-shampoo-300ml-protect-control-for-keratin-color-treated-hair","provider":"Oseila Beauty","version":"1.0","type":"link"}