{"product_id":"eva-nyc-purple-shampoo-for-toning-blonde-hair-gentle-anti-brass-formula-31-oz","title":"EVA·NYC Purple Shampoo for Toning Blonde Hair – Gentle Anti-Brass Formula, 31 oz","description":"\u003ch2\u003eBrighten and tone with every wash\u003c\/h2\u003e\n\u003cp\u003eEVA·NYC Purple Shampoo is crafted for blonde, gray, and lightened hair that desires a cooler, brighter look. The formula blends gentle cleansing with violet pigment to counter brass while keeping hair soft and manageable. The result can feel like a salon-inspired moment at home, without drastic changes to your natural color.\u003c\/p\u003e\n\u003cp\u003eThe fragrance is a delicate Ginger Rose scent, adding a refreshing sensory touch to your routine. The value-sized bottle holds 31 oz, making it convenient for regular use and easy to share in smaller households.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment helps offset brass, revealing cooler, brighter tones\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing cleanses without stripping or weighing hair down\u003c\/li\u003e\n  \u003cli\u003eLeaves hair with a noticeable shine and a soft, smooth feel\u003c\/li\u003e\n  \u003cli\u003ePairs well with Tone It Down Blonde Conditioner for balanced care\u003c\/li\u003e\n  \u003cli\u003eMindful formulation with responsibly sourced ingredients; the blend avoids over 1,300 additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, lather, massage into hair and scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with Tone It Down Blonde Conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eNotes on experience\u003c\/h3\u003e\n\u003cp\u003eResults can vary by hair type and starting shade, but many users report cooler brightness and improved manageability with regular use. The 31 oz size supports ongoing routine toning, whether you’re refreshing a warm brass-free look or maintaining cool blondes and grays. The fragrance and violet pigment offer a pampering, salon-like ritual without promising guarantees.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is EVA NYC Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, gray, or lightened hair seeking brass reduction and cooler-toned shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use EVA NYC Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week; follow with Tone It Down Blonde Conditioner for balanced results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EVA·NYC","offers":[{"title":"Default Title","offer_id":53052954804540,"sku":"B0DQKV9QGN","price":40.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/eva-nyc-purple-shampoo-toning-bottle.jpg?v=1778638840","url":"https:\/\/oseilabeauty.com\/products\/eva-nyc-purple-shampoo-for-toning-blonde-hair-gentle-anti-brass-formula-31-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}