{"product_id":"bona-fide-pomade-matte-paste-4-oz-matte-finish-strong-hold-water-based","title":"Bona Fide Pomade Matte Paste 4 oz – Matte Finish, Strong Hold, Water-Based","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eBona Fide Pomade Matte Paste offers a versatile option for textured, matte styling. In a compact 4 oz tin, the water-based formula delivers a strong yet pliable hold that lets you shape and reshape with ease. A fresh, light grapefruit fragrance accompanies the product, adding a pleasant sensory note during styling. Made in the USA, this paste blends performance with practical daily use, and washes out with simple rinsing.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong pliable hold that supports textured, modern looks without stiffness\u003c\/li\u003e\n  \u003cli\u003eMatte finish to reduce shine while enhancing natural texture\u003c\/li\u003e\n  \u003cli\u003eWater-based formula for easy washout and low residue\u003c\/li\u003e\n  \u003cli\u003eInfused with natural clays, waxes, and oils to help sculpt and define\u003c\/li\u003e\n  \u003cli\u003eFresh grapefruit fragrance adds a subtle, uplifting scent during application\u003c\/li\u003e\n  \u003cli\u003eMade in the USA, aligning with quality and craftsmanship standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount, about a pea-sized dab, and warm it between your fingers\u003c\/li\u003e\n  \u003cli\u003eApply evenly through dry or lightly damp hair, focusing on the areas you want textured\u003c\/li\u003e\n  \u003cli\u003eFinger-style for a natural, textured look or use a comb for defined shape\u003c\/li\u003e\n  \u003cli\u003eAdd more as needed to rework or build hold through the day\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with water to wash out at end of day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eThis matte paste is designed for flexibility, allowing both structured and relaxed styles. The natural ingredients aim to support texture without heaviness, while the water-based formula minimizes buildup. Individual results can vary based on hair type and styling technique.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking a matte, textured finish with a dependable hold. If you prefer a light, fresh scent and easy removal, this paste is a practical option for daily styling routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Bona Fide Pomade Matte Paste best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for textured, matte looks with a strong, pliable hold that washes out easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade water-based and easy to remove?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is water-based for easy washing out without residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Bona Fide Pomade","offers":[{"title":"Default Title","offer_id":53051962097980,"sku":"B00TUGCW8I","price":35.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/bonafide-pomade-matte-paste-packaging-front.jpg?v=1778606022","url":"https:\/\/oseilabeauty.com\/products\/bona-fide-pomade-matte-paste-4-oz-matte-finish-strong-hold-water-based","provider":"Oseila Beauty","version":"1.0","type":"link"}