{"product_id":"better-not-younger-wake-up-call-biotin-shampoo-16-oz-volumizing-for-40-hair","title":"Better Not Younger Wake Up Call Biotin Shampoo 16 oz – Volumizing for 40+ Hair","description":"\u003cdiv\u003e\n\u003ch2\u003eWake Up Call Biotin Shampoo for 40+ Hair\u003c\/h2\u003e\n\u003cp\u003eBetter Not Younger delivers a purposefully tailored cleanse for women 40 and beyond, focusing on lift, movement, and a refreshed feel without heaviness. The Wake Up Call formula blends biotin with plant extracts to support a fuller-looking silhouette while preserving color and shine.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWomen 40 and over who notice changes in density, texture, or scalp balance.\u003c\/li\u003e\n\u003cli\u003eHair that looks flat or feels thinner, yet wants a lightweight, build-up-free cleanse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless volume that helps strands look fuller and more lively.\u003c\/li\u003e\n\u003cli\u003eColor-safe cleansing that protects color-treated hair between appointments.\u003c\/li\u003e\n\u003cli\u003eSulfate-free cleansing that nourishes without drying.\u003c\/li\u003e\n\u003cli\u003eClean ingredient blend with biotin, bamboo, hops, and sage for a refreshed appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow it works: this holistic approach recognizes how hair changes after 40. The Wake Up Call shampoo targets lightweight lift and movement, leaving hair feeling airy rather than weighed down. It is designed to work with your natural texture and daily routine.\u003c\/p\u003e\n\u003ch3\u003eUsage and routine tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into a rich lather, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a Better Not Younger conditioner for extra manageability and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy choose Better Not Younger: with 25+ years of beauty industry expertise, the brand creates solutions that feel authentic to real-life aging. The Wake Up Call line emphasizes options for a generation that deserves to be seen, heard, and celebrated—not just marketed to.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Women 40 and older seeking lightweight volume and a color-safe cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A gentle, build-up-free cleanse that helps hair look fuller with daily use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":53047788110140,"sku":"B09H17TQHD","price":63.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/better-not-younger-wake-up-call-biotin-shampoo-bottle.jpg?v=1778506960","url":"https:\/\/oseilabeauty.com\/products\/better-not-younger-wake-up-call-biotin-shampoo-16-oz-volumizing-for-40-hair","provider":"Oseila Beauty","version":"1.0","type":"link"}