{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-rich-reduces-hair-loss-by-77-33-8-fl-oz","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Rich – Reduces Hair Loss by 77% | 33.8 fl oz","description":"\u003ch2\u003eRevitalize thinning hair with a sensorial cleanse\u003c\/h2\u003e\n\u003cp\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Rich is Step 1 of a four‑step system designed for thinning hair. It targets medium to thick strands on normal to oily scalps, using wintergreen‑derived salicylic acid to gently exfoliate, removing oil and environmental residues that can clog pores.\u003c\/p\u003e\n\u003cp\u003eThe babassu‑derived cleansing agent creates a rich, creamy lather that rinses clean, leaving hair feeling refreshed rather than weighed down. The formula supports shine and smoothness, and when paired with the Thickening Conditioner, can help strands feel fuller over time.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eExfoliation helps clear buildup on the scalp while cleansing the hair.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing with a rich, creamy lather that rinses clean.\u003c\/li\u003e\n  \u003cli\u003eContains wintergreen‑derived salicylic acid to target oil and residues that can affect pore health.\u003c\/li\u003e\n  \u003cli\u003eReduces hair loss by up to 77% in tests when used as part of the 4‑step routine.\u003c\/li\u003e\n  \u003cli\u003eHair appears shinier and strands feel thicker when paired with Thickening Conditioner.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived ingredients support a plant‑forward formulation per ISO 16128 guidelines.\u003c\/li\u003e\n  \u003cli\u003eFree from animal‑derived ingredients, gluten, silicones, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.\u003c\/li\u003e\n  \u003cli\u003eAveda is 100% vegan, a Certified B Corp, and Leaping Bunny Approved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow Step 1 with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave‑In Treatment for best results.\u003c\/li\u003e\n  \u003cli\u003eFor finer hair, consider pairing with Thickening Conditioner Light as part of the routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSize: 33.8 fl oz (1000 ml) bottle. Designed for daily cleansing and long‑lasting use, this shampoo supports a multi‑step regimen that aims to refresh the scalp and improve the feel of thinning hair over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Aveda Invati Ultra Advanced Exfoliating Shampoo Rich best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for medium to thick thinning hair and normal to oily scalps seeking cleansing and scalp exfoliation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is included in the Invati Ultra Advanced system?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A four‑step routine: Exfoliating Shampoo Rich, Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave‑In Treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53048960778556,"sku":"B0DBGTJ4NY","price":201.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/aveda-invati-ultra-exfoliating-shampoo-rich-bottle-closeup.jpg?v=1778537252","url":"https:\/\/oseilabeauty.com\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-rich-reduces-hair-loss-by-77-33-8-fl-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}