{"product_id":"aveda-be-curly-advanced-shampoo-moisturizing-sulfate-silicone-free-for-curly-coily-and-wavy-hair-33-8-oz","title":"Aveda Be Curly Advanced Shampoo – Moisturizing, Sulfate- \u0026 Silicone-Free for Curly, Coily, and Wavy Hair | 33.8 oz","description":"\u003ch2\u003eBe Curly Advanced Shampoo: Moisture, Definition, and Calm for Your Curls\u003c\/h2\u003e\n\u003cp\u003eStart your wash day with a creamy, sulfate-free cleanse designed for curls, coils, and waves. Be Curly Advanced Shampoo removes buildup without stripping moisture, helping textures feel softer, more defined, and ready for styling. The formula is 94% naturally derived* and includes a curl-strengthening peptide sourced from plant proteins, offering a gentle boost to strand resilience.\u003c\/p\u003e\n\u003cp\u003eWhen paired with Be Curly Advanced Conditioner, this shampoo forms a humidity-defying shield that helps curls hold their shape in damp weather and resist frizz. A velvety kokum seed butter nourishes each strand, adding slip for easier detangling and smoother conditioning overall. The refreshing Pure-Fume citrus aroma—built from certified organic lemon, bergamot, orange, and other plant essences—offers a spa-like feeling during cleansing, without synthetic fragrance.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect on wash day\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free and silicone-free cleansing that respects your curl texture and scalp comfort.\u003c\/li\u003e\n  \u003cli\u003eDefensive humidity protection when used with the matching conditioner, helping curls stay defined longer.\u003c\/li\u003e\n  \u003cli\u003ePlant-derived peptide supports curl strength; kokum seed butter contributes slip and nourishment to reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eA clean, uplifting citrus scent that enhances the shower experience with natural botanicals.\u003c\/li\u003e\n  \u003cli\u003eVegan formula, Certified B Corp status, and Leaping Bunny Approved for ethical beauty values.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, concentrating on the roots and mid-lengths, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Be Curly Advanced Conditioner to lock in moisture and support humidity defense.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with curly, coily, or wavy hair seeking a gentle cleanse that preserves moisture, reduces buildup, and supports curl definition. The formula is designed to be used as part of a regular routine or during days when frizz control is a priority.\u003c\/p\u003e\n\u003cp\u003e*Per ISO 16128 standard. From plants, non-petroleum minerals, and\/or water. Formulated without animal-derived ingredients, sulfates including SLS\/SLES, silicones, gluten, mineral oil, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Be Curly Advanced Shampoo suitable for all curl textures?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for curls, coils, and waves, delivering gentle cleansing and moisture without stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Be Curly Advanced Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, then follow with Be Curly Advanced Conditioner for humidity protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53049332498748,"sku":"B0DWNH8R8M","price":149.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/aveda-be-curly-advanced-shampoo-bottle-pour.jpg?v=1778542691","url":"https:\/\/oseilabeauty.com\/products\/aveda-be-curly-advanced-shampoo-moisturizing-sulfate-silicone-free-for-curly-coily-and-wavy-hair-33-8-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}