{"product_id":"american-crew-forming-cream-shampoo-for-curly-hair-pre-styler-with-jojoba-oil-8-5-oz","title":"AMERICAN CREW Forming Cream Shampoo for Curly Hair – Pre-Styler with Jojoba Oil, 8.5 oz","description":"\u003ch2\u003ePre-styling starts with a gentle cleanse\u003c\/h2\u003e\u003cp\u003eAMERICAN CREW Forming Cream Shampoo is the first step in a dedicated pre-styling routine for men with curly or textured hair. It cleanses while preparing your strands for curl definition, making it easier to shape your look with confidence.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrates curls with jojoba oil for natural shine and frizz control\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and supports defined, bouncy curls\u003c\/li\u003e\n\u003cli\u003eGently cleanses while balancing the scalp microbiome\u003c\/li\u003e\n\u003cli\u003eVegan formula that won’t weigh hair down or leave residue\u003c\/li\u003e\n\u003cli\u003eActs as a pre-styling primer to support easier, more predictable styling\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to fit it into your routine\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWet hair, massage a small amount into scalp and strands\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, then follow with your preferred styling products\u003c\/li\u003e\n\u003cli\u003eUse as the first step before Forming Cream Styling Puck for best results\u003c\/li\u003e\n\u003cli\u003ePair with the Forming Cream Styling Puck to help define and nourish curls\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis vegan shampoo includes jojoba oil to add natural shine and help tame unruly strands, without weighing hair down. It gently cleanses while balancing the scalp microbiome, supporting hair that feels more manageable and easier to style. Prepare your hair for the ultimate curl definition with this transformative pre-styling cleanser. For best results, follow with the American Crew Forming Cream Styling Puck.\u003c\/p\u003e\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\u003cp\u003eIn the morning, a quick cleanse can set the stage for an effortless curl look before work. After a gym session, this formula helps reset texture without heaviness. For travel, it provides a reliable base that makes styling with the Forming Cream easier to achieve.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of AMERICAN CREW Forming Cream Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydrates curls with jojoba oil, reduces frizz, gently cleanses, and preps hair for styling while balancing the scalp microbiome; vegan formula for textured hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it in my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet hair, massage into scalp and strands, rinse, then follow with Forming Cream Styling Puck for defined, nourished curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":53049914655036,"sku":"B0DMXNQRTJ","price":22.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/1876\/2812\/files\/american-crew-forming-cream-shampoo-bottle.jpg?v=1778554388","url":"https:\/\/oseilabeauty.com\/products\/american-crew-forming-cream-shampoo-for-curly-hair-pre-styler-with-jojoba-oil-8-5-oz","provider":"Oseila Beauty","version":"1.0","type":"link"}